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A Beginner’s Guide to Miami Swim Week

| Miami Fashion
A Beginner’s Guide to Miami Swim Week

Miami Swim Week returns to the shores of South Beach for a fashion-filled week of the latest in swim and resort wear. Runway shows, trade shows, pop-up shops, and pageants are in full swing from July 11-16 at select venues throughout Miami. Here’s everything you need to know about Swim Week’s most anticipated events and how to snag a seat to the hottest swimwear celebration in Miami.

Miss Bikini United States

The 3-day Miss Bikini beauty pageant and model search features a Victoria’s Secret-style swimwear fashion show. Winners get the opportunity to represent the U.S. in the Miss Bikini Universe Pageant in China. Get a first look at the latest swimwear from international designers and the chance to catch up-and-coming models on the runway. Miss Bikini United States begins July 9 and is open to the public.

Art Hearts Fashion

It’s all things swimwear at this multiday runway show. Art Hearts Fashion is the leading platform for upcoming designers to showcase their collections to the art and fashion community. Join in on the fun with art activations, celebrity guests, and sponsored goodies beginning July 11. Art Hearts Fashion is open to the public.


The “world’s largest swimwear show” takes over the Miami Beach Convention Center, hosting 7,500 brands and buyers from 60 countries. See the trendiest designs for the upcoming cruise season in the swim fashion capital of the world. The industry’s most celebrated and established exhibition begins July 13. SwimShow is for registered industry professionals and enthusiasts only.


One of Miami Swim Week’s largest and most established swimwear show producers, Paraiso’s pop-up shop, lounge, and 30+ runway shows showcase the latest in environmentally conscious swimwear at popular Miami Beach venues like The Setai, Artechouse, and The Lennox. Pop into the Paraiso Bungalow to shop collections, accessories, and jewelry while meeting the designers behind the creations. The fashion fair also includes panel discussions, presentations, wellness mornings, designer brunches, and JNSQ Rosé for all guests. Paraiso brings Miami Swim Week to the outdoors. Enjoy mini-makeovers and the build-your-own-glam-bag station in Collins Park or head to the beach on Saturday, July 13 and Sunday, July 14 between 20th and 21st Streets for bonfires, live music and other special events. Paraiso is for registered industry professionals and enthusiasts only.

Visit Fashion Week Online for the official Miami Swim Week calendar and to register for events.

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